Igniting the public to action through strategic public relations for governments and nonprofits.
"Lenny is among the top 5% of talent I have had the pleasure of working with in my career. When you mix passion, intelligence, and an extremely solid work ethic, you get Lenny."
Jono Anzalone, Executive Director at The Climate Initiative
Who I Am
I’m a junior studying public relations and political science at the University of Dayton with a passion for public service and telling stories. Throughout my college career, I’ve led social media strategy, pitched news placements, placed digital advertisements, and strategized impactful campaigns. For me, public trust is crucial and I work to get that for governments and nonprofits.
What I Do
Public Relations
Through careful monitoring, research, and strategy, I develop comprehensive PR strategies from social media to media relations to crisis management to ensure that organizations are in the public eye and looked upon positively.
Brand Strategy
Brand isn’t just a logo - it’s everything. Outputs, designs, and how people interact with an organization all feed into brand perception and feel. I put together the architecture, rollout, and development of a brand for an organization.
Digital Marketing
Also called digital communications, engaging audiences on digital is essential to governments and nonprofits. I’ll roll out email marketing campaigns, write newsletters, place ads digitally, and develop engaging websites optimized for search.
How I Do It
Staying up to date on the latest trends, tools, and software is crucial for communications. Click on a tab below to see tools and software I have relevant experience with
My Awards
I’ve been recognized by my university, the State of Ohio, statewide nonprofits, national organizations, and international associations for my communications work, civic engagement, and leadership. Click on an image to learn more about the award associated with it.
"Lenny Zaleski is an invaluable asset to any organization that he serves."
Whitney Barkley, Executive Director at Greater West Dayton Incubator
Thought Leadership
I often contribute to blogs, podcasts, and professional publications to provide my perspective and insights into public relations, government, nonprofits, and branding. Check out what I've been up to recently below!
Nonprofit Community Building Blog
Blog I wrote for my company through interviewing a nonprofit professional.
Nonprofit Fundraising Blog
Blog I wrote for a communications company with search optimized terms, H2 and H1 headers focused on how nonprofits can avoid restricted funds when running a fundraising campaign.
"Lenny has a keen eye for detail, strategy, and the organizational skills to execute and manage a project from inception to successful launch on steep (and ever-changing) timelines."
Jen Papadakis, Owner at Jen Gets Social