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Get to Know Me

Imagining Community Symposium Speaking P

About Me

Most of my family has been in public service in some way or another. Some were police officers, others in the armed forces or national guard, some in healthcare. My mom worked and consulted for nonprofits, and as a kid, I’d go visit the places she worked for. I was always blown away by the people. The people providing help, make things better for those around them. 

To me, that is the highest calling there could be. Working with a community, understanding what they need, and telling that story. What always stood out to me was the story. It made sense to me, given that I’ve loved storytelling since I was little.

 

Whether it was re-enacting scenes from Star Wars when I was seven, competing in a statewide debate championship at fifteen, or reaching 20,000 with a media relations campaign at twenty-one, I have always loved the power of stories and community. Story binds communities together, and strong communities thrive. 

Public relations, communications, and marketing are the tools to tell that story. Communities need access to resources, information, and motivation to act. That’s what I want to do in my work – connect governments and nonprofits to the publics they serve through purposeful public relations. I love combining creativity and strategy to get these measured results.

Image of Lenny Zaleski in a purple shirt

"I don't know anyone who works as hard as Lenny, and his knowledge of content, brand, and strategy improves every day because of it. He has a bright future ahead of him and I highly recommend anyone looking for brand, marketing or communications support to reach out."

Sam Plester, Chief Executive Officer at Mission Brands Consulting

My Experience

Hover on a box to see more information about my years of experience in public relations and the industries I've worked in.

3

years of experience in public relations, digital marketing, and brand strategy.

3

years of experience working for and consulting with government agencies and nonprofits

My Accolades 

Throughout my college career, I've been fortunate to accomplish a lot. To view my accolades, watch the gallery below. You can click on the slide buttons or let the gallery auto scroll. 

Impact

in the tens of thousands across several notable public relations campaigns.

My Skillset

Below are my areas of expertise and what I can do for organizations I work for or consult with. Click through the slideshow to see my areas of expertise.

Public Relations

I craft a public image that builds trust with the target public and drives meaningful results, whether it be the share of voice, donations, event sign-ups, or connecting people to resources. 

My expertise

  • Pitching carefully crafted news stories to relevant publications

  • Researching journalists and preparing pitches

  • Training executives and staff members for news interviews

  • Writing engaging press releases and media packages 

  • Organizing press conferences and news events to draw journalists

Tools of the Trade

Staying up to date on current tools and trends for public relations is crucial. Below are software and tools I have experience using, along with what I used them for. To see more information about a certain software, click on the image.

Social Media Management

Social Media Platforms

Public Relations

Digital and Websites

Graphic Design

AI Tools

The Numbers Speak for Themselves

Without strategy and documentation, communications is noise. That is why I pride myself on my meticulous and detail-oriented approach to documenting the impact of my work. This ensures organizations who employ me or want me to consult for them know that they are getting their money's worth. Click through the slides to see results I've generated.

Marketed a massive city-wide event focused on housing that sold out with

120

attendees

You're in Good Company

This is just a brief showcase of organizations I've worked for or volunteered for. To learn more about my position and what I worked on at each organization, click on a logo. 

Current Knowledge

Below are all official industry organizations that I am a part of. To learn more about my involvement, click on the logos.

What I'm Up To

Find out more about my current position, what I'm doing there, and any noteworthy things I'm up to both at and outside of work.  

My Current Work

Federal Energy Regulatory Commission,

Office of Public Participation

Student Trainee (Management Analyst)

For the summer of 2024, I will be interning with FERC, a federal agency that regulates the development of interstate energy projects and energy costs. I will be working on developing a social media strategy guide for OPP, creating content for their pages, and creating branded materials to guide residents through the comment submission process for new energy developments. 

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Recent Updates

Appeared on IABC PodCatalyst

I was recently featured on the official podcast for the International Association of Business Communicators. My section discussed the policy and communication implications of a TikTok ban, the importance of adaptation for communicators, and why community matters online.

IABC PodCatalyst Clipping

Created my Company's Website

Through careful brand planning and web development, I officially launched my public relations consulting website and company, Civic Link Communications. 

Sample of Civic Link website made by Lenny Zaleski

"Lenny is hands down one of the most impactful [coworkers] I've worked with in my 15+ year career as a marketing/branding professional."

Meagan Cooper, Director of Communications at The Climate Initiative

Outside of Work...

  • Book lover: I've been an avid reader for as long as I can remember. Some of my favorite genres include dystopias, science fiction, and drama. 

  • Writer: Since I was in high school I have enjoyed writing short fiction stories, and I would love to publish a collection of short stories in the future!

  • Music nerd: I'd go nuts without my Spotify and playlists. I frequently listen to indie rock, post punk, rap, and RnB. 

  • Nature enthusiast: I love getting out into nature and visiting forests and national parks both in Ohio and my home state of Illinois. 

  • Advocate: Since high school, I've volunteered with a lot of nonprofit organizations tackling different social issues. In college, two topics I've become especially passionate about are housing and sustainability, and have dedicated much of my professional experience in college to tackling these two issues. 

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