Organization
Montgomery County Auditor’s Office
Industry
Government
Project Focus
Media Relations / Media Training / Web Content / Social Media
I launched a bilingual awareness campaign to warn people about housing scams and help homebuyers spot them.
The Montgomery County Auditor’s Office handles property taxes and other homebuying processes across the region. While I worked for the office, we identified a pattern of Spanish-speaking residents being victimized by housing scams with delinquent taxes or demolition schedules. Because of this, I proposed a public information campaign to address the issue directly. I focused on earned media, website content, and social media. During the campaign, I also trained staff for interviews and prepared releases and statements for English and Spanish-speaking audiences. It raised awareness of the scams and gave people tools they could use to navigate the homebuying process safely.
Results
1st rank in Google search results for county elected officials
7,000 people visited the Buy with Confidence page
10% increase in people reaching out for housing support
5 news stories written or aired about the story
19,400 people reached via online and TV news stories
3,200 engagements from online and TV news stories
30+ families assisted by our office as a result of the campaign