Organization

All Aboard Ohio

Industry

Public Transit / Nonprofit

Project Focus

Media Relations / Event Marketing / Email Marketing / Newsletters / Community Engagement / Policy Communication

I launched a local chapter from scratch and built momentum around public transit.

All Aboard Ohio is a nonprofit that advocates for expanded public transit across the state. Before I started working with the group, every major Ohio city had a chapter except Dayton, which is a key stop on the proposed 3C and D passenger rail route. To expand our member base and advocacy potential, I took on the creation and launch of the chapter. I coordinated community outreach, media relations, events, and digital content. To launch the chapter, I led the first two events and invited journalists and civic leaders. Dayton now has an active chapter, which gives it a seat at the table in statewide advocacy and planning discussions.

Results

102 attendees to the two events


82 official local chapter members


$300 in donations generated from the two events


8 news stories including TV, talk show, and digital news appearances 


50+ link clicks from email outreach


Notable attendance including city and county commission members

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Rail Passengers Association