Federal Energy Regulatory Commission

I designed a digital strategy to help more people understand and engage with energy regulation.

The Federal Energy Regulatory Commission (FERC) oversees interstate energy infrastructure, and the Office of Public Participation (OPP) exists to help the public engage in that process. During my time at FERC, I was tasked with building the OPP’s social media strategy from the ground up, including content planning, brand alignment, and copywriting. Through content that plainly explained participation in the process and made people aware of opportunities to do so, I shaped the tone of OPP’s public voice into one that was clear and trusted by their audiences. My strategy has continued to shape how the office can support the public in participating in FERC’s decision-making.