Nonprofit Local Chapter Launch

To start creating the chapter and marketing it, I created the Dayton chapter plan to bring about the new chapter for AAO. The planning included background on Dayton public transit, advocacy for it, and what membership demographics we would want to reach through the creation of the new chapter. Additionally, I researched what relevant transportation issues existed in Dayton that the chapter could focus on. 

Once planning wrapped up, I worked on the initial public relations campaign for the launch of the chapter. In collaboration with my supervisor and other communications volunteers, I worked on a plan to segment our Dayton email audience for email marketing, create entries for our organization-wide newsletter, reach out to the press, create social media content, and reach out to key elected and government officials. 

I launched the campaign in September 2024, coordinating outreach through various channels and creating the templates to be used in the future through the work I did in marketing the chapter meetings. I led our first meeting which saw 29 attendees at a local library branch. 

From the first meeting, I built on the momentum and excitement, connecting with individual members who attended and reaching out to attendees who wanted to assist in future meetings. By doing this, I connected with city government and nonprofit employees who presented at our second chapter meeting, more than doubling attendance and marking the successful launch of the Dayton chapter for All Aboard Ohio.